RTMP, or Real-Time Messaging Protocol, is a cornerstone technology in live streaming, facilitating seamless data transmission between a user's device and the streaming server. It works by establishing a persistent connection for the transfer of audio, video, and metadata. RTMP optimizes live streaming by reducing latency and enhancing reliability, ensuring a smoother viewing experience for audiences. With OnTheFly's integration of RTMP, users can effortlessly broadcast their content in real-time, reaching audiences worldwide with minimal delay and maximum reliability.